When new products make their market entrance, it is a fantastic way to engage existing customers, and attract new ones. Here are a few of CFF’s latest launches around the world.
After that, the GM of IF Singapore, Laurent Stevenart and Chef William Soh, spoke about the products’ characteristics and showed the recipes for two dishes at TheTasteLab. The media buzz was incredible and numerous magazines, online articles and other media spoke about the event.
Ynyr Jones, Deputy General Manager CFF Singapore explains: “We launched Impossible Beef in Singapore in 2019 in 9 locations. Since then, we have worked closely with the Impossible team to expand the customer base and today Impossible Beef can be found in 700+ locations across the island. To have this platform and the brand recognition that comes because of this exposure coupled with the incredible quality of the Impossible Pork product gives us great confidence about the potential for success.”
Lecka is the latest addition to CFF Vietnam’s product portfolio. Driven by the goal to provide healthy snacks for active lifestyle that are good for people and are good for the planet, Lecka was born with the amazing support of the Vietnamese sport community that was looking for a natural and fresh snack for their exercise and outdoor adventures. 100% natural ingredients, 100 % biodegradable packaging, 100% locally sourced ingredients, and manufactured according to German quality standards in Hanoi, Vietnam. The Cacao Jackfruit Natural Energy Bite offers the bitter cocoa of Vietnam with the sweetness of the jackfruit. The Mango Coconut Natural Energy Bite showcases a signature tropical combo.
CFF Vietnam launches the Terre Exotique spices. Since 1998, the Terre Exotique French company with ancestral expertise has been offering a wide range of exceptional products. From sourcing and picking to packaging, every step of the process bears witness to their extensive knowledge to ensure a wide panoply of flavours for endless culinary inspiration and transform everyday cooking into a true artist’s palette. Some of the spices that were part of the initial launch are:
Spice Blend Foie Gras: The success of a foie gras depends on the seasoning! Sprinkle this subtle mix directly onto your foie gras before serving. Ingredients: Brown sugar, salt, black pepper, allspice and pink pepper. Imported from France.
Four Spice Blend: A blend of black pepper, cinnamon, nutmeg, cloves, ginger and allspice. A perfect blend for poultry and fish, but also great for desserts, creams, biscuits.
Espelette Chilli Pepper, DOP: With aromas of tomato and hay, this spicy, fruity pepper is key in Southwestern French cooking. An extra special chilli powder from the Basque mountains, with aromatic, slightly spicy notes of chocolate ganache.
CFF Malaysia has recently launched two brands as part of their beverage range with Kimbo coffee (replacing Illy) and Giffard syrups. Goh Chee Wan, Sales Manager for Beverage Division takes us through those launches: “When we selected Kimbo Coffee as our new coffee range, we looked into the brand’s rich history and heritage which dates back from 1663. As the 2nd biggest coffee producer in Italy, we are absolutely confident that Malaysia would definitely enjoy the taste of Neapolitan Coffee”. He adds: “Giffard Syrups is highly recommended because it has over 89 range flavours that caters to my clientele, as the Malaysian taste buds never stop looking for the latest flavours. As well as the fact that they don’t have any preservatives, I am also proud to promote Giffard as it is made from pure French sugar beet and only with natural aromas. I’m definitely looking forward to seeing this brand expand and hit the shelves of every café, restaurant and bar”.
