A look at what’s trending across CFF social
The positive metrics, including high click-through, engagement and views demonstrate the post’s appeal. These KPIs indicate that the content resonated well with the LinkedIn audience, capturing their attention and eliciting active responses, suggesting a strong interest in the company’s participation in the FHAM Maldives 2023 event which resulted in heightened visibility and brand recognition within the hospitality industry.
Promoting sustainable programs on social channels is a great way to keep customers and suppliers informed on what CFF Vietnam are doing and encourage action in protecting our planet. The team are currently showcasing the innovative use of a new delivery box, OLIVO. The specialized container for food transportation actively helps protect the environment and maintain excellent product quality along with many more benefits.
As well as applauding and showcasing activity from all CFF regions with promotion of global events, partnerships and new launches, the Group also has a focus on creating relevant content for use on our own and the regional pages. The video animation in celebration of Eid al-Fitr generated strong interest. The result was 2,141 impressions and 715 views prompting 50 reactions. The timely sharing of this inclusive messaging drove the positive performance, with similar activity executed for other notable dates and festivals such as Earth Day, Father’s Day and Pride.
Indonesia does not yet have MICHELIN or any of the famous worldwide culinary associations however, Disciples Escoffier opened at the beginning of 2022 and CFF Indonesia supported their young chef competition and gala dinner. In 2023, the team moved forward as a ‘silver’ sponsor and involved themselves in the young talent programs, assisting with the organization of the Young Talents Escoffier Indonesia and the Young Talents Escoffier Asia Pacific. The chef-mentors shared a few live pictures and videos and it was a buzz on their Instagram account!
The MICHELIN Guide Ceremony will remain for CFF HK & Macau the most intense moment of the year. As such, the best post made recently was on the LinkedIn platform. A lot of people were involved from all sides, from the MICHELIN committee team directly to suppliers and CFF teams. Due to the involvement of so many people, this post was widely shared and received a high number of impressions and a 61.5% engagement rate.
The reel brought to life a delightful afternoon tea session with Weiss Chocolate in Dubai. It served as a platform to introduce the extraordinary vegan selection, a culinary collaboration between the talented Chef Richard Hawke, Pastry Chef Sebastien Bernis and Chef Ines Chatti. The primary objective was to showcase the remarkable potential of vegan chocolate and emphasize that exquisite vegan desserts can be crafted without compromising on quality. The reel garnered an impressive 5,520 impressions, 120 likes, 9 comments, and 31 shares.
This success offers several valuable insights for future content:
· Reels have proven to generate a higher number of impressions compared to traditional image post resulting in increased visibility and engagement
· Incorporating trendy and popular music into reels plays a vital role in appeasing Instagram algorithm making it more likely to be discovered and promoted by the platform
· Highlighting our commitment to ethical choices and offering entertaining content resonates with our audience, encouraging them to interact
The launch of Singapore’s Weiss Vegan Afternoon Tea during Veganuary month took place at one of CFF Singapore’s customer destinations, the Anti:Dote Bar, Fairmount Hotel. On the day of launch, CFF and Anti:Dote invited influencers for a tasting and to share their thoughts over social media. The posts were one of the highlights during the month of Veganuary.
CFF UK celebrated the coronation of King Charles III with an Instagram reel, joining Four Seasons London Ten Trinity’s Executive Pastry Chef Sylvain Goujon in the kitchen to create an impressive Gariguette Strawberry Confit, Shisho Crémeux and Yuzu Chocolate Crown. Made with ingredients included in our KING’S CORONATION SELECTION: Valrhona Premium Yuzu Inspiration Couverture, PCB Creation Cocoa Butter Spray, Ponthier Fruit Purée and Gariguette Strawberries from Classic Harvest. Delicious!
