Our recent Instagram post celebrated one of the most significant events in our calendar: The MICHELIN 2024 Gala. Held on March 14th at Grand Lisboa Macau was a night of culinary excellence and global celebration.
The theme of the evening was “Excellence Around the World,” showcasing the incredible diversity and talents within the Michelin awarded Chefs. For the second consecutive year, Classic Fine Foods Hong Kong & Macau proudly served as the Official Partner of the event.
At the MICHELIN 2024 Gala, we had the incredible opportunity to promote the exceptional gastronomy and high-quality products of our esteemed partners. Our team was on hand to facilitate connections, provide support, and highlight the diverse and innovative ingredients that make up the backbone of the world’s finest cuisines.
As the night ended, all participants gathered for a final, triumphant photo, capturing the spirit of collaboration and camaraderie that made the Michelin Gala Dinner unforgettable.
This post features one of our customers cooking with our ingredients. The goal is to show to our audience the incredible recipes that our customers make with our quality ingredients showing inspirational dishes and renowned faces that would impact positively in the exposure and engagement of our content. This post performed particularly well as it was shared with Valrhona and the chef featured in the video as collaborators of the post on Instagram.
Insights: 257 likes, 19 comments, 6 shares, 24 saves, 6,027 impressions, 5,255 reach, 11,400 plays, 12h 58m watch time
A post showcasing the process of hand slicing salmon from Kaviari was the first post to have more than 2000 views with 2816 for now. We are now trying to diversify our posts by including more videos when possible.
Post event of La Marzocco Pingmin Baristar Challenge victory, walkaway with Cash Prize worth RM 3,200, as well as ONE round-trip flight ticket and ONE night accommodation to participate in the @lamarzoccosea Final Showdown in Singapore on 22 June 2024.
Representing Malaysia in the final round of this prestigious competition.
This post celebrated the launch of the CFFALT recipe book “Savouring Tomorrow”. The book, crafted by our talented chefs and collaborators from seven Classic Fine Foods markets, showcases a culinary journey featuring a diverse array of plant-based recipes. The images in this post show some of our local teams delivering the printed book to the collaborator. This post has the highest clicks of any Group post so far in 2024.
The first animated post specially created for Singapore local market to announce a fantastic launch of Sambazon Acai.
This Instagram post celebrated Pierre Oteiza bringing his expertise and the sunshine of the Basque Country to Hong Kong and Macau.
Pierre Oteiza, a renowned craftsman and producer based in the small village of Les Aldudes (population 300) in the heart of the Pyrenean Basque Country, 50 km from Bayonne, recently travelled to Hong Kong for an exclusive, short visit. Oteiza is known for producing high-quality Kintoa ham, charcuterie, and pâtés year-round in his home village. During his trip to CFF Hong Kong and Macau, the local teams were fortunate to witness a showcase of authentic Basque culinary traditions. This included demonstrations of ham cutting, live cooking, and tastings that allowed our team to fully experience the artisanal techniques and flavors Oteiza has perfected in his Basque Country workshop.
This post was about the launch of the new Fromage Blanc by Isigny. For the creation of the content, we took the opportunity to film Isigny National Sales Manager Antoine Faguais, who visited us at TheTasteLab during the masterclass with Pastry Chef Cyrille Van Der Stuyft that was sponsored by Isigny. In this course, some of the recipes were made with the new Fromage Blanc by Isigny, so it was the perfect occasion to showcase the new product using a representative from Isigny describing it and also some of the pastry applications at from the masterclass at TheTasteLab.
Insights: 205 likes, 10 comments, 7 shares, 5 saves, 4,326 impressions, 3,521 reach, 5,950 plays, 12h 58m watch time
Recently, we held three exclusive events at Lüne Restaurant & Bar, Bambino and Sofitel Legend Metropole Hanoi celebrating the renowned Cadoret Oysters, showcasing their exquisite varieties and unparalleled freshness:
Black Pearl Oysters N3 Brittany, Fine Oyster Portugal, Fine Oyster Brittany & Super Special Oyster N4 Normandy.
The Huitres Cadoret events were celebrations of heritage, meticulous craftsmanship, and the pure joy of savoring the finest things in life. Cadoret oysters, a legacy etched in five generations of artisanal expertise, passion and a promise of exquisite experiences to come.
Our recent two-day event at Top Chef Dubai, organized by Classic Fine Foods UAE in collaboration with Ponthier x PCB CREATION, was a huge success! The Instagram post perfectly captured the excitement as chefs enhanced their skills through interactive sessions led by the incredible Gabriel Le Quang.
A big thank you to all the chefs who participated – your dedication and passion are truly inspiring. We look forward to hosting more events like this, contributing to the growth and advancement of culinary professionals in the region.
This is an open competition for everyone who is interested in taking the challenge. Out of all the brave contenders, only 16 fortunate participants have been selected for this incredible opportunity.
This exciting Group post celebrated the new partnership between Classic Fine Foods Group and Seafrigo Airfreight.
Seafrigo will now be responsible for all our logistics and air freight forwarding operations from France. This Group post had the highest reach of any post so far in 2024 and the highest number of reactions.
This post celebrated the partnership with Classic Fine Foods UAE and Touch.
We are thrilled to celebrate our partnership with Classic Fine Foods UAE and Touch, an inclusive talent management and disability inclusion consultancy agency. Together, we collaborated on a special Christmas 2023 project featuring artwork by Chloe, Alina, and Reem on our panettone boxes.
Touch negotiated a portion of the sales to support their initiatives, with another portion funding a water filtration system for a school in Kampong Chhnang, Cambodia, through their global outreach program, Pedal for Water.
A presentation ceremony was held by the Classic Fine Foods UAE project team, led by @chef_ineschatti, @andreea__dodan, @silv.11a, and Sales Director Hendrick, who presented the cheque to the artists. Bar 44 at Grosvenor House, Dubai, graciously hosted the event with delicious food prepared by Chef Ranu (Stickyrice) and his team.
