When new products make their market entrance, it is a fantastic way to engage existing customers, and attract new ones. Here are a few of CFFโs latest launches around the world.
Redefine Meat believes enjoying meat is about more than just taste; itโs an experience that caters to all your senses. Having studied meatโs complex structure down to its molecular composition, the company understands what drives each sensory process. In developing its own proprietary technology, Redefine Meat has mastered the ability to create new plant-based meat that gratifies on every level. Redefine Meat products have a meaty taste and superior texture delivering a real meat experience.
Also available from CFF UK is Julienne Bruno. Set up by a group of passionate chefs, devoted to creating delicious plant-based dairy products from humble ingredients, the brand offers plant-based cheese (Burrella, Original Spread, and Superstraccia).
Regarding the plant-based category, Ash Parker, CFF UK Category Manager Plant-based explains: โWe launched this category in January 2022, having seen the success our colleagues had launching plant based in other markets. We launched 4 soon to be 5 brands in this space. Tindle a chicken alternative, Redefine Meat a revolutionary brand with 3D-printed plant-based steaks, Impossible the largest plant-based company in the world & Julienne Bruno an innovative plant-based cheese producer. Next, we will launch Be Better, a brand making plant-based butter sheets for vegan pastry.
We have seen our customers look to us for more innovative menu options in this space, looking to satisfy a more discerning customer. Being the first to launch some of these brands in the UK has allowed us to bring on new customers not previously working with CFF. The future looks bright for plant-based at CFF UK as we listen to our customersโ needs and search for more innovative products.โ
After a few years of registration, CFF Indonesia were finally able to launch Ponthier fruit purรฉes.
CFF Indonesia are very enthusiastic about the quality of Ponthier products not only taste-wise but also from a traceability point of view (sharp selection of the varieties, countries of origin/region, and down to the producers). They love the 100% pure fruit purรฉe or a maximum of 10% sugar cane. They started with the frozen fruit purรฉes and will soon launch the chilled ones. It is important for CFF Indonesia to fulfill the needs of their pastry chefs with fruit purรฉes and to enlarge their offer in the beverages category.
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Tita, Sales Manager Food Service Jakarta and Pastry Category Manager explains: โIt is a great addition to our pastry assortment. We have a very wide range of chocolates with Valrhona, Pรขtissier, and DGF but we were definitely missing some fruit purรฉes. We already have nice leads with ice cream makers and even a brewery! Very surprisingly, we see huge interest in some flavors that were not successful a few years back such as apricot, granny Smith apple, or coconutโฆ: the world is changing!โ
C’est Bon Bakery was established in early 2015 by Matthieu Lagarrigue in Hanoi. C’est Bon Bakery aims to satisfy the Southeast Asian market with quality French bakery products. The bakery is renowned for supplying premium French cake products for the luxury hospitality and gastronomy industry for 20 years. Macaron Shells, Tart Shells, frozen Butter Pains Aux Raisins, frozen Butter Pains Au Chocolat, frozen Butter Croissants, and Chocolate Bonbons are now available at Classic Fine Foods Vietnam. C’est Bon Bakery’s products are made using artisan methods and offer a standard of French taste, premium cake, and bakery art.
CFF Malaysia recently introduced St Michel Frozen Madeleines in five flavors: pure butter, citrus, crรจme brรปlรฉe, chocolate hazelnut filled, strawberry jam filled, and Frozen French Butter Cake โ soft & moist, ideal to serve for breakfast, dessert, or snack to their food service customers.
St Michel is an independent, family-owned French bakery since 1905, dedicated to making satisfying and delicious biscuits & pastries with an artisan approach and consistent quality. They are highly committed to their products, for which they only use pure butter, 100% French wheat flour, and cage-free eggs in their recipes. In 2022, they have been voted โFranceโs Favourite Brandโ by a French consumer group among other 1,300 participating brands!
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TiNDLEโs extensive research into what makes chicken taste so good has resulted in the creation of Lipiโข; a unique blend of plant-based fats and flavor that gives the distinctive aroma, taste, and cookability of chicken. Made for chefs, their chicken โThyโ is highly versatile and easy to mold, providing endless possibilities to create. Their plant-based chicken is made from all-natural, no-GMO ingredients that are high in protein, making their product not only good for the environment but for your health too.
Available at Classic Fine Foods UK: Plant-based Chicken โThyโ, Plant-based Chicken Burger, Plant-based Chicken Nuggets
Available at Classic Fine Foods Japan and Classic Fine Foods Malaysia: Plant-based Chicken โThyโ
Francis Miot is one of our most remarkable brands when it comes to gourmet food. Famous for its exceptional jams, the French South West confectioner has been awarded multiple times worldwide for its outstanding products. Classic Fine Foods Hong Kong & Macau are delighted to be launching a range of fully organic fruit juices under the brand as they look to make more responsible products for their customers. The fruit juice range is a new product for the brand, making its dรฉbut on the Hong Kong & Macau markets.
Benoit Doche, Product Manager Hong Kong explains: โFrancis Miot is a brand that is popular on the market for its reputation and exceptional quality. The launch of an organic juice range is great news and I think a great opportunity.ย
The product has many benefits, its approach is sustainable and meets the expectations of our consumers.โ
The packaging has been specially designed in-house by Melody Martinez, CFF Hong Kong Marketing Manager, under the supervision of Benoit Doche, to suit the Hong Kong & Macau markets as much as possible.
โOrganic juice can be an interesting product for the Macau market. Our customers are increasingly demanding healthy products with a strong environmental ethic. We are all talking about a sustainable way of life that advocates harmony between man and natureโ explains Gloria Huang, Sales Manager Macau.
Dalat Deli specializes in cold meat products from Alsace, a famous place with a long history of culture and history in the meat processing industry of France. Dalat Deli provides premium ham, salami, sausages, chorizo, bacon, pรขtรฉs, and smoked pork. Led by Master Butcher Daniel Hampele, Dalat Deliโs factory, located in the Ho Chi Minh area, is built according to HACCP standards and is equipped with high-tech machinery and equipment, providing the highest quality, delicious products. The ingredients used for processing are strictly selected to ensure homogenization and ultimate taste. Suitable for appetizers, as a snack, or any meal, cold cuts products such as ham, salami, sausages, etc. are no longer mysterious to Vietnamese people. Premium cold cuts products from the Dalat Deli brand will surely bring customers enjoyable taste experiences.
CFF Vietnam has recently launched many new products from Prรฉsident (Chaussรฉe aux Moines, 3 Cheese Fondue, La Brique), Plantin (Truffle Sauce, Summer Truffle Seasoning, Dry Mix Forest Mushrooms), Carmencita (Sweet & Hot Paprika), Incaโs Food (Yellow Hot Pepper Paste, Panca Hot Pepper Paste, Hot Pepper Paste), Levoni (Boneless Prosciutto Di Parma 18 Months, Boneless Prosciutto Di San Daniele 18 Months, Boneless Prosciutto Stangion 12 Months, Pancetta Cotta), Palamos (Farmed Royale Seabream Fillet, Barnacle Gaucia) and Granarolo (Frozen Burrata).
Bui Tran Anh Xuan, CFF Vietnam Marketing Coordinator explains: โAll our latest product launches come from top companies, experts in their product field. The quality of the products delivers not only delicious taste, but also unique processes of production to ensure long-lasting original flavor.โ
