So many posts and stories have been shared on Social Media and it was hard to choose…But here are our favourite Social Media content from the past few months!
Posts about recipes usually genera te a high interest and get more interactions. Last Summer, CFF UK had a great success with a vegan recipe video from their in-house Chef Denis Drame. This delicious and very simple chocolate moelleux and chocolate ganache is a vegan version of the recipe by the famous Pastry Chef Karim Bourgi. This post’s success can be put down to various factors. Firstly, it’s a vegan recipe made with the brand Yumgo, which attracts more attention from a certain audience.Secondly, the recipe is inspired by Chef Karim Bourgi who is very popular on Instagram and his name was mentioned under the post. Thirdly, the recipe was not shared in the post and the audience was asked to write a comment in order to get the recipe. With 50 comments and more than 100 saves, it generated a lot of audience interaction.
CFF Singapore used its LinkedIn account to showcase its participation at SIAW Asia Pacific Agri-Food Summit. The post demonstrated how the company is a key partner in the evolution of the food industry towards more sustainable solutions. Here are the highlights of the post: “Karen Tay, Singapore GM, was invited to be a panellist at the most important event of the year concerning technologies and agriculture for the Asia Pacific area. An added bonus was Chef José, TheTasteLab Singapore Executive Chef, who was fully involved in creating recipes with CFF alternative and sustainable ingredients in close collaboration with one of the biggest clients in Singapore (MBS). He also created a special menu with CFF alternative protein ingredients and a sustainable chocolate dessert. […] At the end of the evening a delightful alternative protein dinner was served. A “six-hands dinner” menu was created by CFF Singapore’s Executive Chef Jose L. del Amo, the MBS Culinary team headed by Joshua Brown and Salad Stop Executive chef Hui Cao. It showcased Tindle, Karana, Good Catch and Pâtissier by Aalst Chocolate and was a triumph of sustainability without sacrificing taste!”
Mr. Omori, a newcomer and former METRO employee, has recently started to post on Instagram for former METRO customers, who have now turned to Classic Fine Foods Japan. Mr. Omori often posts about CFF products, yet in his posts he talks about METRO supermarkets, which closed at the end of September 2021, in order to attract customers’ attention. This has proven to be a good technique to get customers interested without talking about the products.
Classic Deli Vietnam does at least 5 posts per week and 20 posts per month in Vietnam. The team has recently posted a very attractive promotional offer for their Metro Chef products. The brand is very successful in Vietnam thanks to the great value for money it offers. This campaign has been very popular and will definitely be back again in the future. A lot of likes, shares and sales!
A post that constantly gains huge popularity in Malaysia is Bordier butter. Well-known as the best butter in the world, it is handmade in Brittany using traditional techniques whereby the butter is kneaded on a round wooden table instead of being mass produced. Chefs from around the world use Bordier for its silky texture, complexity, aroma and its ability to bring out flavours in culinary creations. For home cooking, Bordier butter is an essential ingredient to spread on warm toast, place on top of a juicy steak, sauté vegetables, and even to mix into dough to get wonderfully flaky pastries. That is what makes Bordier so famous among chefs and customers, and it gets many likes on CFF Malaysia’s Instagram posts.
Our group LinkedIn account started the year with the #meetourpeople campaign, featuring videos with our CFF people talking about their jobs, their experience, their favourite products and more. The video with Laurent Mouric, GM at CFF Vietnam, was a great success with 2200 views, about 150 likes and 20 comments.
